Are you looking for inexpensive ways to promote your business? Or are you brainstorming easy ways to make a little extra cash each month? In either case, placing ads on your truck is an affordable way to promote a brand. Here’s what you should know about the different trucking advertising options available.
Why Put Ads on Your Truck?
Putting advertisements on your truck is a great way to get your brand in front of a large audience at minimal cost to you. The more you travel, the greater your brand exposure will be. Semi trucking advertising is especially effective because the average trailer truck travels about 45,000 miles each year. That means any advertisement displayed on it will be potentially seen by hundreds of thousands of other drivers annually. The cost for trailer truck ads is very reasonable, especially when compared to other forms of advertising.
There are many different options for advertising with your truck or trailer truck. These include license plates and frames, magnets, bumper stickers, roof-toppers, decals and wraps.
License Plates and Frames
There are 19 states in the U.S. that do not legally require you to have front plates on your vehicle. If you live in one of those states, you have the option to put a promotional license plate on the front of your truck. You can also pair your promotional license plate with an inexpensive license plate frame that will further help you attract attention.
Magnets provide a temporary, removable option for advertising with your truck. Unlike a license plate, a magnet gives you more room to display a larger ad. It also gives you a great deal of flexibility because you can put it on your truck when you want to promote your brand and remove it for other occasions. Magnet advertisements are made with strong magnetism so you don’t need to worry about them blowing away on the interstate.
It costs very little to create a bumper sticker, so it’s a great form of trucking advertising if you don’t have much of a marketing budget. Keep in mind that if you want a professional design added to the sticker, you will need to factor designing costs into the total price. However, ordering in bulk can save you money on each sticker. Consider giving the excess stickers away to family and friends so they can turn their vehicles into mobile advertisements as well.
Due to height restrictions, roof-toppers may not be the best idea for trailer trucks. However, they can be effective forms of advertising for regular trucks. Roof-toppers are box-like structures that attach to the top of a roof. Pizza delivery drivers and taxis use them, so why not you? They are eye-catching and can be illuminated to bring even more attention to your advertisement.
If you prefer to keep the body of your truck clean and clear, you can limit advertising to the windows with the help of decals. Decals are similar in appearance to magnets, but they are somewhat transparent so you can still see outside your windows. They are also semi-permanent and can’t be easily removed, unlike magnet ads.
A wrap is one of the most preferred types of trucking advertising. It can turn your truck into a giant moving billboard. While this type of trucking advertising is the most expensive, it is also the most effective. A high-quality wrap will help you get your brand out there and will last up to eight years.
Protect Your Investment
Once you turn your truck into an advertisement, you’ll want to make extra sure your investment is protected. Rev Insurance specializes in providing insurance to trailer trucks. To learn more about our coverage options, give us a call at 800-347-5373.